Periodical Magazine, Rake In Millions Of Circulation
A magazine is a written periodical print publication that is published in matte and gloss paper. Magazines are usually printed on a bi-monthly schedule and feature a range of fresh content on various topics. They are usually financed by an advance, by an annual purchase cost, through subscriptions, or through a combination of both. Popular magazines include Men’s Weekly, Travel and Leisure, Home & Garden, Shape, People and Entertainment, Religion & Spirituality, Lifestyles, Teen Health, Family, Dance, Games, Food and Wine, Brides and Grooms, Home & Garden, and others.
A magazine can be either a quarterly or monthly magazine and typically is published for an interval of six months. The issues are then sold in single units for a set price. Some periodicals are published in hard copy format, while others are only distributed as e-zines or downloadable pdf formats. Most magazines are subscription based.
Many professional magazines have developed a strong community following. The New York Times has a readership that is almost as large as its news column, Business Week, and Wall Street Journal, and so on. These magazines are typically circulated by the news department via subscription, though some do advertise their circulation through other means, such as word of mouth or by signing up for a list.
The target audience for most periodicals is the business and commercial world. While there are magazines for just about every niche, most specialize in one area or the other. For example, there are finance magazines and women’s magazines. Health and beauty periodicals target women, and business magazines target men. There are trade magazines and government-related periodicals. All periodicals have circulation among the readership of a particular category.
Professional journalism is not a separate category, but rather a subset of magazine publishing. There are trade magazines devoted to the field of journalism, such as investigative reporting or freelance journalism. There are also business magazines like Business Week, Town and Country, and Smart Business that are dedicated to the field of journalism. Similarly, there are trade magazines like Sporting News that are strictly devoted to sports and all facets associated with sports reporting.
All of these periodicals are sent through the mail or delivered to mailing lists. When a publication comes out, it goes through a process of being reviewed by someone within the company who reads it and gives it an overall rating. The final rating is then added to a list of magazines for people to purchase. In essence, the box magazine concept is the evolution of the typical magazine into a more focused form of entertainment, news, and information.